Hello! I'm Mithra Achalla.

UI/UX Designer | Product Designer

My journey in design started in 2015 as a Graphic Designer, where I focused mainly on visual design and branding. Over time, I became more curious about how users interact with products, not just how they look. In 2018, during my bachelor's degree in India, I discovered UX design and realized it perfectly combined my interests in design, psychology, research, and technology.

I have 1.5 years of experience in graphic design and 3 years of experience as a UI/UX designer. I naturally lean toward structured problem-solving and prioritize functionality over aesthetics. I follow a minimal, user-centered approach and believe UX is about understanding people through empathy to create meaningful solutions that make their lives easier.

Download Resume

I designuser-centric
products and drive company
growth by taking full ownership
of the design process.

Experiences

UX Consultant

Techouts Pvt Ltd, India

May 2019 - October 2021

Led the design of an iOS app featuring a dynamic pricing engine, resulting in a 20% increase in operational efficiency for a leading American dental equipment manufacturer through wireframing, prototyping, and collaboration with developers.

Redesigned the Shoppers Stop (E-commerce) Android app and website, improving navigation and user engagement through user testing and iterative design, which led to a 15% increase in user retention.

Conducted user research through interviews, journey mapping, and usability testing to drive user-centered design decisions and support business goals.

Created low- to high-fidelity wireframes, interactive prototypes, and scalable design systems in compliance with WCAG accessibility standards.

Collaborated with cross-functional teams, including product managers, developers, and marketing, to deliver seamless design solutions and reduce development rework by 10%.

UI/UX Designer & Graphic Designer

Aptagrim Limited, India

November 2018 - March 2019

Redesigned the company’s website and app, improving navigation and visual design, which led to a 10% increase in user engagement.

Conducted user research and translated insights into wireframes, prototypes, and final designs, ensuring alignment with user needs and business goals.

Improved information architecture and conducted A/B testing to enhance design effectiveness and drive better key metrics.

Designed marketing materials including motion graphics, banners, logos, and brochures for digital and print campaigns, contributing to a 30% increase in brand visibility.

Visual Designer

Eventions, India

March 2017 - October 2017

Created visual design assets for Lifestyle, one of India’s top e-commerce brands, including promotional banners, product visuals, and social media content.

Developed custom illustrations and whiteboard animations to support marketing campaigns, increasing customer engagement by 12%.

Collaborated with cross-functional teams to deliver visually appealing and user-focused designs, ensuring project goals were met effectively.

Graphic Designer Intern

Creative Designs

March 2016 - October 2016

Designed banners, logos, brochures, and social media graphics for various clients, supporting marketing campaigns and brand identity development.

Collaborated with clients to deliver tailored design solutions aligned with their goals. And produced high-quality graphics and layouts using Adobe Illustrator and Photoshop within tight deadlines.